13 min read

How to Check If Your Backlinks Are Indexed by Google

Learn how to perform a backlink indexation check to ensure your links are indexed by Google for better SEO.
How to Check If Your Backlinks Are Indexed by Google
Magnifying glass on a digital screen with web links.

So, you've been building backlinks, which is great! But are they actually doing anything? That's where backlink indexation comes in. It's not enough to just have a link pointing to your site; Google needs to know it's there. If Google hasn't indexed the page containing your backlink, it's like it doesn't even exist. Think of it like this: you put up a billboard in the middle of the desert. Sure, it's technically there, but nobody's going to see it. Indexation is what gets your billboard (backlink) in front of the right eyes (Google's crawlers).

  • Without indexation, you're missing out on potential ranking boosts.
  • Referral traffic from the link won't materialize.
  • Your link-building efforts are essentially wasted.
Backlink indexation is the foundation of any successful SEO strategy. Without it, your efforts to build authority and drive traffic will be severely limited. It's the first step in ensuring your backlinks contribute to your overall SEO goals.

Google uses web crawlers (sometimes called spiders or bots) to explore the internet. These crawlers follow links from page to page, indexing content as they go. When a crawler finds a backlink to your site on another website, it adds that link to its index. This process isn't always instant. Google has a lot of pages to crawl, and it prioritizes some over others. Factors like the authority of the linking site, the freshness of the content, and the overall structure of the web all play a role. Think of it like a librarian deciding which books to catalog first. The more important and relevant the book (website), the faster it gets added to the library (Google's index). You can use multiple search operators to check if Google has indexed a particular article containing your backlink.

Factors Affecting Indexation

Several things can impact whether or not your backlinks get indexed. Some are within your control, and some aren't. Here's a quick rundown:

  • Website Authority: Links from high-authority sites are more likely to be crawled and indexed quickly. Google trusts these sites more, so it visits them more often.
  • Content Quality: If the page containing your backlink is thin, duplicate, or low-quality, Google might not bother indexing it. Make sure the content is valuable and unique.
  • Robots.txt: This file tells search engine crawlers which pages or sections of a website they shouldn't crawl. If the page with your backlink is blocked by robots.txt, Google won't index it.
  • Noindex Tag: A noindex tag tells search engines not to index a specific page. If the page containing your backlink has this tag, it won't be indexed.
  • Crawl Budget: Google allocates a certain amount of "crawl budget" to each website. If a site has a lot of pages and a low crawl budget, it might take longer for Google to discover and index new backlinks. Getting backlinks indexed is essential to the success of any link-building campaign. You can use the URL Inspection Tool in the Google Search Console to check the indexing status and the lurking issues behind unindexed pages.

| Factor | Impact

Computer screen displaying backlinks for indexation check.

It's a bummer when you put in the effort to get backlinks, only to find out they aren't even indexed by Google. So, how do you actually check if Google sees your backlinks? There are a few straightforward methods you can use to get a handle on this.

The simplest way to check is by directly searching for the URL of the page containing your backlink in Google. Just copy and paste the URL into the search bar and hit enter. If the page shows up in the search results, it means Google has indexed it. If it doesn't, well, that's a problem. This method gives you a quick, yes-or-no answer.

Using the Site: Operator

Another handy trick is using the site: operator in Google. Type site:example.com (replace example.com with the URL of the page where your backlink is located) into the search bar. This will show you all the pages from that domain that Google has indexed. If the specific page containing your backlink appears in the results, it's indexed. If not, it's not. You can also use the multiple search operators to refine your search.

Checking with a Random Sentence

This method is a bit more precise. Find a unique sentence or phrase from the content surrounding your backlink. Copy that sentence and paste it into Google, enclosed in quotation marks. If the page containing that sentence (and therefore your backlink) appears in the search results, it's indexed. This is useful because sometimes a page might be indexed, but Google isn't associating it with your specific backlink. This method helps confirm that the specific content around your link is being seen. It's important to ensure that the backlink exists and is indexable.

It's worth noting that sometimes Google can take a while to index new content. Just because a backlink isn't indexed immediately doesn't mean it never will be. Be patient and check again after a few days or weeks.

Utilizing Google Search Console

Google Search Console (GSC) is a free tool that Google provides to help you monitor and maintain your site's presence in Google Search results. It's super useful for checking if your backlinks are indexed, among other things. If you're not already using it, you should definitely set it up. It gives you a peek behind the curtain, showing you how Google sees your site.

Accessing the URL Inspection Tool

The URL Inspection Tool within Google Search Console is your go-to for checking the indexation status of individual URLs. To use it, log into your GSC account, select your website, and find the "URL Inspection" option in the left-hand menu. Enter the URL of the page containing your backlink and hit enter. The tool will then tell you whether the URL is indexed, and if not, why not. It also provides information about the last crawl date, mobile usability, and any errors Google encountered when trying to access the page. This is a direct line to Google's index, so it's pretty reliable.

Resubmitting URLs for Indexing

If the URL Inspection Tool shows that your page isn't indexed, don't panic! You can request indexing directly from the tool. After inspecting the URL, if it's not indexed, you'll see a "Request Indexing" button. Click it, and Google will add the URL to its crawl queue. Keep in mind that requesting indexing doesn't guarantee immediate inclusion in the index, but it does give it a nudge. It can take some time for Google to recrawl and index the page, so be patient. While you wait, make sure the page is actually crawlable and doesn't have any noindex tags or robots.txt blocks.

Troubleshooting Indexing Issues

Sometimes, even after requesting indexing, your backlinks might not get indexed. Here are a few things to check:

  • Robots.txt: Make sure your robots.txt file isn't blocking Googlebot from accessing the page.
  • Noindex Tags: Ensure the page doesn't have a noindex meta tag, which tells search engines not to index the page.
  • Crawl Errors: Check for crawl errors in GSC. If Google is having trouble accessing the page, it won't be indexed.
  • Content Quality: Google prioritizes indexing high-quality, unique content. If the page is thin or duplicated, it might not get indexed.
  • Canonicalization: Verify that the page has a proper canonical tag, especially if there are similar pages on your site. This helps Google understand which version of the page is the main one.
If you've checked all of these things and your backlink still isn't indexed, it might just be a matter of time. Google's indexing process can take a while, especially for new or less popular websites. Keep monitoring the URL Inspection Tool and be patient. Also, consider building more high-quality backlinks to the page to increase its visibility to Google. You can also use GSC to analyze and optimize backlinks to enhance your SEO strategy.

Third-Party SEO Tools for Indexation

Okay, so you've built some backlinks, which is great! But how do you really know if they're doing anything for you? That's where third-party SEO tools come in. Tools like Ahrefs, SEMrush, and Moz can give you a bunch of data about a webpage, including whether or not it's indexed. These tools use their own crawlers, so the data might not exactly match what Google has, but it's a pretty good indicator.

Think of it this way: if Ahrefs shows a page with your backlink is getting traffic and ranking for keywords, there's a good chance Google has indexed it. You can use these tools to monitor your backlinks and see if they are effective.

Limitations of SEO Tools

Here's the thing: these tools aren't perfect. They have their own databases and crawling schedules, so they might not always have the most up-to-date information. Just because a tool doesn't show a page as indexed doesn't automatically mean Google hasn't indexed it. There could be a delay, or the tool might just not have crawled the page yet. Also, remember that these tools are estimates. They're not Google, and they don't have access to Google's exact data. So, take the numbers with a grain of salt.

Interpreting SEO Metrics

So, you've run your backlink URLs through an SEO tool. Now what? Look for a few key things. First, check if the tool reports any traffic to the page. If it does, that's a good sign Google has indexed it. Also, see if the page is ranking for any keywords. If it is, that's another good sign. Finally, look at the tool's backlink data. Does it show your backlink as active? If so, that's the trifecta! But even if one or two of these metrics are missing, don't panic. It could just be a matter of time, or the tool might not be picking up all the data.

It's important to remember that SEO tools are just one piece of the puzzle. They can give you valuable insights, but they shouldn't be the only thing you rely on. Always double-check your findings with other methods, like using Google Search Console.

Technical Considerations for Indexation

Identifying Robots.txt Issues

Okay, so you've built some backlinks, but they're not showing up in Google's index. What gives? One of the first places to look is the robots.txt file. This file tells search engine crawlers which parts of your site they're allowed to access. If your robots.txt file is blocking the page containing your backlink, Google won't index it.

  • Check your robots.txt file to make sure it's not accidentally disallowing the page with your backlink.
  • Use Google Search Console's robots.txt tester to identify any errors.
  • Remember that even a small mistake in the robots.txt file can have a big impact on indexation.

Understanding Noindex Tags

Another common culprit is the noindex meta tag. This tag tells search engines not to index a specific page. If the page containing your backlink has a noindex tag, Google will respect that instruction and won't include the page in its search results. This means your backlink won't be counted.

  • Inspect the HTML source code of the page containing your backlink.
  • Look for the <meta name="robots" content="noindex"> tag.
  • If you find a noindex tag, ask the website owner to remove it if they want the page to be indexed.

Resolving Technical Errors

Technical errors can also prevent Google from indexing pages. These errors can range from server issues to broken links. Fixing these errors is important for ensuring that Google can crawl and index your backlinks.

  • Use Google Search Console to identify any crawl errors on the site.
  • Check for server errors (5xx errors) and fix them.
  • Make sure all internal and external links on the page are working correctly.
It's easy to overlook technical issues, but they can have a big impact on your backlink strategy. Regularly check for these problems and fix them as soon as possible to ensure that your backlinks are being indexed properly. Don't assume everything is fine just because the site looks okay to you. Google's bots might be seeing something different.

It's also worth noting that Google doesn't give a specific timeline for indexing crawling or indexing links. So, be patient and focus on building quality backlinks from reputable sites. If you've addressed all the technical issues and the page is still not being indexed, it might just take some time. You can also use the URL Inspection Tool in Google Search Console to resubmit the URL for indexing. This can sometimes speed up the process, but there are no guarantees. Remember to check the indexing status regularly to see if there are any changes.

Sharing Content Across Platforms

Okay, so you've got backlinks, awesome! But are they actually doing anything? One thing a lot of people miss is just getting the word out. If you want Google to notice your backlinks, you gotta make it easy for them. Share the page containing your backlink everywhere you can. Think of it like this: the more places Google sees the URL, the faster it's likely to get indexed. This also helps because multiple domains are linking to the content that carries your backlink.

Creating Unique Content

Let's be real, the internet is drowning in content. If you want your backlinks to actually matter, the content around them needs to be top-notch. Unique, valuable content is way more likely to get indexed by Google. Think about it: why would Google bother indexing something that's just a rehash of everything else out there? Make sure the content surrounding your backlink is high quality and offers something new to readers. This not only helps with indexing but also adds context to your backlink, potentially driving more relevant traffic to your site. If you want to improve your site's visibility, make sure your content is unique.

It's not just about the number of backlinks; it's about the quality of those backlinks. A backlink from a reputable, high-authority site is worth way more than a bunch of backlinks from spammy, low-quality sites. Focus on earning backlinks from sites that are relevant to your niche and have a good reputation. Think of it as building a network of trust. Google sees these quality backlinks as votes of confidence, which can boost your site's authority and improve your search rankings. It's better to have a few really good backlinks than a ton of bad ones. Plus, quality backlinks are more likely to be indexed quickly, giving you a faster return on your investment. Remember, backlinks are crucial for SEO.

Regular Indexation Checks

It's not enough to just build backlinks; you need to keep an eye on them. Regularly checking if your backlinks are still indexed is super important. Google's algorithm is always changing, and a backlink that was once helping your site could become worthless if it's no longer indexed. Set up a schedule – weekly or monthly, depending on how aggressively you're building links – to verify the indexation status of your backlinks. Use the methods we talked about earlier, like the site: operator or third-party tools, to make sure Google still sees those links.

Analyzing Traffic Sources

Beyond just knowing if your backlinks are indexed, you need to understand how much traffic they're actually sending your way. Google Analytics (or a similar analytics platform) is your best friend here. Dig into your referral traffic to see which sites are sending you visitors. If you notice a backlink isn't generating any traffic, even though it's indexed, it might be time to re-evaluate its value. Maybe the content on that page isn't relevant anymore, or perhaps the link is buried somewhere that no one will ever see it. Understanding your traffic sources is key to making smart decisions about your link-building strategy.

All the data you collect from indexation checks and traffic analysis should feed back into your link-building strategy. If you're consistently finding that certain types of backlinks aren't getting indexed or aren't driving traffic, it's time to pivot. Maybe you need to focus on higher-authority sites, create more compelling content that naturally attracts links, or diversify your link-building tactics. Don't be afraid to experiment and refine your approach based on what the data tells you. Think of it as a continuous improvement process – always learning and adapting to get the most out of your link-building efforts.

It's easy to get caught up in the excitement of acquiring new backlinks, but remember that quality trumps quantity. A few high-quality, indexed backlinks from relevant sites are far more valuable than hundreds of low-quality links that Google ignores. Focus on building relationships with other website owners and creating content that people actually want to link to. This will not only improve your search engine rankings but also drive targeted traffic to your site.

Wrapping It Up

So, there you have it. Checking if your backlinks are indexed by Google isn’t rocket science, but it does take a little effort. You’ve got a few methods at your disposal, like using Google Search or the Search Console. Just remember, if those backlinks aren’t indexed, they won’t help your SEO game at all. It’s all about making sure your hard work pays off. Keep an eye on your backlinks, and don’t hesitate to use tools to help you out. In the end, staying on top of your backlink status can really boost your site’s visibility and authority.

Frequently Asked Questions

Backlinks are links from other websites that point to your site. They are important because they help search engines decide how trustworthy and relevant your website is. More backlinks can improve your site's ranking in search results.

You can check if your backlinks are indexed by searching for the URL directly in Google. If it shows up in the search results, it is indexed.

A 'nofollow' link is a type of backlink that tells search engines not to follow it or give it credit. This means it won't help your site's ranking.

Backlinks might not get indexed if the page they are on has issues like being blocked by robots.txt, having a 'noindex' tag, or if the content is not unique or valuable.

To improve indexing, make sure your content is unique and valuable, share it on social media, and check for technical issues that might block indexing.

You can use tools like Google Search Console, Ahrefs, or SEMrush to check the status of your backlinks and see if they are indexed.